“There is no such thing as a commodity. All goods and services are differentiable.”
-Theodore Levitt
-Theodore Levitt
“Vision without execution is hallucination.”
-Thomas Edison
-Thomas Edison
“Don’t let the noise of others’ opinions drown out
your inner voice.”
-Steve Jobs
your inner voice.”
-Steve Jobs
“It is what it is, but it will be what you make it.”
-Pat Tyler
-Pat Tyler
“If you could do anything, what would you like to do?”
-Don Draper, Mad Men
-Don Draper, Mad Men
“Listening to customers must be everyone’s business.”
-Tom Peters
-Tom Peters
“Ask for what you want and be prepared to get it.”
-Maya Angelou
-Maya Angelou
“It is impossible for a man to learn what he thinks
he already knows.”
-Epictetus
he already knows.”
-Epictetus
“The best way to predict the future is to invent it.”
-Alan Kay
-Alan Kay
“Sustaining advantage requires continuous improvement and change, not a static solution in which strategy can be
set and forgotten.”
-Michael Porter
set and forgotten.”
-Michael Porter
Welcome and thank you for visiting. Are you ready for a marketing dialogue?
Benjamin Associates is a marketing consultancy that transforms communications and connections between firms and their targeted constituencies. In a competitive environment marked by increasingly immediate access to options, how do you create awareness and demand in a smart, focused way? How do you cement loyalties? How do you continuously reinvent your services and products to enhance their value? How do you remain preeminent in the minds of decision-makers?
Benjamin Associates is a marketing consultancy that transforms communications and connections between firms and their targeted constituencies. In a competitive environment marked by increasingly immediate access to options, how do you create awareness and demand in a smart, focused way? How do you cement loyalties? How do you continuously reinvent your services and products to enhance their value? How do you remain preeminent in the minds of decision-makers?
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