Marketing & Brand Strategy
- Situation, environmental and market analyses
- Competitive assessment
- Perception audits, client interviews, surveys
- Vision/values facilitation
- Strengths, weaknesses, opportunities, threats determination
- Targeting
- Dynamic positioning and differentiation
- Message platforms
- Benchmarking and assessment
Business Development
- Strategic business and client development training and coaching
- Entrepreneurial/intrapreneurial creativity seminars
- Motivation and incentive programs
- Referral alliances
- Gender and minority business development workshops
- External and internal network development
- One-on-one coaching; network creation; board participation
- RFP and presentation support
- Technology optimization
Customer/Client Loyalty
- Proprietary client/customer cultivation and retention programs
- Relationship marketing coaching
- Team communications
- Data analysis; knowledge management
- Training
- Feedback facilitation
- Circular feedback to business development and key internal constituencies
Marketing Management and Implementation
- Integrated marketing/operating plans and budgets
- Interim management services
- Project management
- Marketing staffing and budget reviews
- Agency reviews/RFPs/searches
- Issue & crisis management
- Coaching
Corporate Communications
- Writing and editing
- Thought leadership strategies and tactics
- Marketing tool creation (websites; social media; blogs; public relations plans; advertising plans; event plans)
- Annual reports
- Surveys and ranking optimization
- Internal communications
- Speech writing
- Special events