What (we do)
Marketing & Brand Strategy
  • Situation, environmental and market analyses
  • Competitive assessment
  • Perception audits, client interviews, surveys
  • Vision/values facilitation
  • Strengths, weaknesses, opportunities, threats determination
  • Targeting
  • Dynamic positioning and differentiation
  • Message platforms
  • Benchmarking and assessment
Business Development
  • Strategic business and client development training and coaching
  • Entrepreneurial/intrapreneurial creativity seminars
  • Motivation and incentive programs
  • Referral alliances
  • Gender and minority business development workshops
  • External and internal network development
  • One-on-one coaching; network creation; board participation
  • RFP and presentation support
  • Technology optimization
Customer/Client Loyalty
  • Proprietary client/customer cultivation and retention programs
  • Relationship marketing coaching
  • Team communications
  • Data analysis; knowledge management
  • Training
  • Feedback facilitation
  • Circular feedback to business development and key internal constituencies
Marketing Management and Implementation
  • Integrated marketing/operating plans and budgets
  • Interim management services
  • Project management
  • Marketing staffing and budget reviews
  • Agency reviews/RFPs/searches
  • Issue & crisis management
  • Coaching
Corporate Communications
  • Writing and editing
  • Thought leadership strategies and tactics
  • Marketing tool creation (websites; social media; blogs; public relations plans; advertising plans; event plans)
  • Annual reports
  • Surveys and ranking optimization
  • Internal communications
  • Speech writing
  • Special events