Who (we are)
Andrea (Andi) Benjamin has substantial management experience heading marketing, public relations, advertising and planning functions for leading international companies. Since founding Benjamin Associates in 1985, she has provided transformative strategy, marketing, and communication consulting services to a range of organizations including technology companies (hardware, software, internet), law and professional service firms, health care/medical device companies, think tanks, telecommunications firms, food and beverage companies, diversified corporations, trade associations, financial institutions, investment banks, advertising agencies, educational institutions, and non-profits. As an entrepreneur, she is driven by the need to innovate and continuously reinvent. As a brand strategist and creative instigator, she helps companies and firms optimize markets, enhance awareness and reputation, manage more effectively, and accelerate growth.

Andi began her career with Budget Rent a Car Corporation. She was promoted to Director of Communications for its parent company, Transamerica Corporation, and was responsible for the external and internal marketing and corporate communications programs of 32 subsidiaries ranging from motion pictures to insurance to turbine engines. Following Transamerica, she was head of communications for Activision, Inc., where she was credited with pioneering communications programs in the video gaming industry. She later served as President of Trapeze, Inc., a developer and marketer of home entertainment software and then as a principal (in charge of market development) for an international finance firm.

She holds a A.B. (highest honors) from the University of Virginia and an M.B.A from Golden Gate University. She is a frequent writer and lecturer on topics including practical strategic marketing, differentiation, women and minority business development issues, and marketing leadership. She has been active in numerous civic and community activities.

Our associates include experienced and proven specialists in most marketing disciplines. For many clients, we serve as a resource bank, helping match the appropriate outside resource to the client’s immediate need.