“There is no such thing as a commodity. All goods and services are differentiable.”
-Theodore Levitt
“Vision without execution is hallucination.”
-Thomas Edison
“Don’t let the noise of others’ opinions drown out
your inner voice.”
-Steve Jobs
“It is what it is, but it will be what you make it.”
-Pat Tyler
“If you could do anything, what would you like to do?”
-Don Draper, Mad Men
“Listening to customers must be everyone’s business.”
-Tom Peters
“Ask for what you want and be prepared to get it.”
-Maya Angelou
“It is impossible for a man to learn what he thinks
he already knows.”
“The best way to predict the future is to invent it.”
-Alan Kay
“Sustaining advantage requires continuous improvement and change, not a static solution in which strategy can be
set and forgotten.”
-Michael Porter
Welcome and thank you for visiting. Are you ready for a marketing dialogue?

Benjamin Associates is a marketing consultancy that transforms communications and connections between firms and their targeted constituencies. In a competitive environment marked by increasingly immediate access to options, how do you create awareness and demand in a smart, focused way? How do you cement loyalties? How do you continuously reinvent your services and products to enhance their value? How do you remain preeminent in the minds of decision-makers?

We offer high-impact, intelligent, and practical marketing solutions for clients who want to own their markets, not just sell products and services. Our approach fuses customized strategy (regardless of the size or scale of the assignment) with hands-on implementation support. This provides a unique resource: In essence, we serve as an on-call marketing partner. We don’t believe in “doing more” marketing solutions: We focus on knowledge- and experienced-based, targeted strategies and cross-platform tactics that bond buyers to sellers, employees to employers, and influencers to referrals.

We bring a valuable amalgam of marketing, communications, and business development experience, expertise, judgment, creativity, and perspective through a network of proven professional resources. For each client we match talent to task to ensure that whether it's a consumer brand, technology company, B2B, law firm, non-profit, or think tank, our team is efficient and responsive. We understand the exigencies of large organizations and also the realities of small, entrepreneurial firms. This perspective yields significant value-added service: By applying best practice techniques to new environments and leveraging technology to build knowledge, we create fresh but proven solutions that create outstanding ROI.
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